Tag Archives: Advertising in China

How many WeChat mistakes have you noticed?

A WeChat photo might only tell 5% of the real story, but if you learn to look a little harder, you can see where the real fakes are, and the false reality is … All The Single Ladies Be single, be dating, be married, whatever. But probably don’t be single and keep telling everyone HOW […]

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best shangai airport

Shanghai Airport Pick Up

When you arrive to Shanghai, it’s great to use an English-speaking Shanghai airport collection. The alternative options are: Over-priced hotel collections with a non-English speaking driver The dread taxi, a filthy, stinky crash-box Drivers that will arrive late, drive dangerously or the wrong way To be collected in style, on time and driven safely to […]

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Pleasure your budget and your senses by using a freelancer

Finding a Shanghai copywriter is the best way to improve your project. It is interesting how many design, branding or marketing companies will chunter on about how they are kooky vanguards of smirking hipsters, so quirky that they surprise themselves, so 2.0 that they are actually 3.0, and that if you want to work with […]

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Shanghai copywriter

Copywriting in Shanghai … lovely words at reasonable costs

Copywriting in Shanghai provided by Creative Words and Magic: thrill to the words that will define your business. Need: – Website words – Brochures and the like – Press releases and other PR in both English and Chinese? Copy that will excite your exact target, speedily completed at reasonable costs. Contact them now.  

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Realistic pay in the TV / model industry in Shanghai

Shanghai, like all developing cities, is in that interesting space of having little to no regulation, in many different areas. As it is developing, certain rules, cultures, accepted behaviours and laws are lacking codification, understanding and enforcement. This can be a bad thing or a good thing, entirely depending on your perspective, and your stake […]

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Be Featured on Shanghai’s expat blog: Developing City

Developing City is probably the most read Shanghai expat website. Some others have higher hit rates, because they serve as directory and review sites with fewer opinion pieces – not that there is anything wrong with that. They have become very successful and good at what they do, and are very well-known. Anyway: if you […]

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Miss China 2013: a 25 yo from Hebei who likes reading

Ye Jin was ‘crowned’ to be Miss China for 2013. If you take a look at the contestants page, they are all young girls of around 22 years old. Most of them like reading and dancing. It is not clear what other qualities or particular ‘skills’ a young girl must have to either be nominated […]

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Good advertising in China: Budweiser

This Shanghai Expat website blog thing talks about advertising in China a bit. This is because most of it is just awful, dull, repetitive and bad advertising, I’m not going to sugarcoat it. Advertising is interesting because it allows both manipulation of the human mind and a chance to do something new and interesting. This […]

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Another sexist Chinese TV ad (in which sex is inappropriately used)

Ah – advertising in China. A seemingly un-monitored and un-regulated thing, some adverts seem to be strangely focused on representing women as sex-starved morons. This advert – for a packet of crisps / chips – goes one step further and involves the unsettling aspect of immature lust and worrying age differences. What happens: Three young […]

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You are on the Bund, I am on the Bund

We are all … on the Bund. At any time. By real and truthful definition, the Bund is the area which was called the Bund, and than factually is the Bund. You can read details of the Bund on Wikipedia, such as “The Bund stretches one mile along the bank of the Huangpu River. Traditionally, […]

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