How to make an advert for anything in China

Working for an advertising company in China?

Want to show your complete lack of creativity, originality and talent?

Then just make sure to follow the same rules for any advert, of any product:

1) All Chinese families have very fair skin

2) All Chinese families live in large houses

3) All Chinese families dote on their Grandparents, who in turn are kind, benevolent and unassuming people (not power-struggling, manipulative and entirely self-centred people. None of them are like that and all families in China are harmonious with no in-fighting for real estate.)

4) There is always an eldest boy in all Chinese families

And you’re set!

An equal level of intelligence and creativity (none) has been used by Lynx for it’s new adverts in China.

The TV advert: two men use shower gel. One uses Lynx. One doesn’t. The one who doesn’t, goes to a bar and seems a bit girlie. The one who does, goes to a bar and – GET THIS – girls like him.

Really subtle, clever and out-there advertising there.







Categories: Work


Foreigner in Shanghai


Subscribe to our RSS feed and social profiles to receive updates.

3 Comments on “How to make an advert for anything in China”

  1. October 17, 2012 at 6:50 am #

    I know people who work in advertising. I actually met the person responsible for the line ‘Better Ingredients, Better Pizza’ for Papa John’s.

    We could have him killed.

  2. January 1, 2013 at 10:28 am #

    Ah Lynx…


  1. Is the Dove China advert sexist? | Developing City - March 19, 2013

    […] How to make an advert for anything in China […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: