In praise of Uniqlo

Many people in Shanghai (and the world) take their clothes as the single most important thing in their life. I don’t understand such people. Fashion can be a hobby or even a love, but the idea of spending a huge effort (and expense) and intense thought over how to dress oneself – without seeing the problems that this has for the value of your soul, dignity and credibility, bemuses me.

Being that obsessed with vanity is a step too far.

Uniqlo is great because it’s one of the few places that a person can still go to buy cheap, decent quality, and most of all simple clothing that does one main thing: clothe you. Just some of their locations are: Superbrand Mall (Pudong), Wujiang rd. (near Nanjing Rd. West Metro), Grand Gateway (Xujiahui).

Uniqlo is Japanese. It has been around in Japan for a while now, so is less popular there these days than it was when it launched.

The shops are clean and relaxing while the music played there is probably the best music played in any shop. Unfortunately, they don’t sell the CD! (I’ve asked)

They also have online shopping (in Chinese only for China).



Categories: Shopping


Foreigner in Shanghai


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